Myntra Sneaker Club"Sneakers for every scene"
Elevated brand awareness for Myntra's exclusive 'Sneaker Club' across top 15 metros, specifically targeting affluent households through JioAds Connected TV's unique Bootup Video format.
Campaign Results
Outstanding performance metrics achieved through strategic JioAds Connected TV targeting.
Brand Awareness Lift
Households Reached
Total Impressions
Purchase Intent Increase
Campaign Overview
Objective
Elevate brand awareness and foster lasting brand recall for Myntra's exclusive 'Sneaker Club' across top 15 metros, specifically targeting affluent households.
Platform
JioAds Connected TV with exclusive Bootup Video format - unskippable video ads that play as soon as users turn on their STB.
Duration
2-week strategic campaign focused on premium placement and guaranteed attention through 100% viewability format.
The Challenge
Myntra faced the complex challenge of reaching affluent households in India's top 15 metros - an audience typically difficult to engage through traditional media channels. The crowded sneaker and fashion e-commerce market demanded a breakthrough approach.
The Solution
JioAds Connected TV's exclusive Bootup Video format provided the perfect solution - delivering unskippable, high-impact video content with guaranteed 100% viewability to affluent households across India's top metropolitan areas.
Client Testimonial
"At Myntra, our objective was to elevate awareness of the Myntra Sneaker Club – Sneakers for every scene campaign. Through our collaboration with JioAds, we successfully reached affluent households, who are typically challenging to engage via traditional media channels. This partnership yielded a remarkable 16% uplift in brand awareness for Myntra. We look forward to continue leveraging the expansive reach of the JioAds Connected TV platform, especially as more Indian households transition to this dynamic medium."
Abhishek Gour
Head of Brand, Events and Category Marketing, Myntra
Key Insights & Learnings
Strategic insights that drove campaign success and can be applied to future premium brand campaigns.
Detailed Performance
Comprehensive campaign metrics demonstrating the effectiveness of JioAds Connected TV platform.
Ad Recall Lift
18%Customer Affinity Increase
23%Campaign Duration
2 weeksCompletion Rate
100%Ready to Achieve Similar Results?
Launch your own high-impact JioAds Connected TV campaign and reach affluent households with guaranteed attention and measurable results.
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