Home/Jio Ads/Swiggy Case Study

JioAds Multi-Platform Campaign

Swiggy InstamartQuick Commerce Grocery Awareness

Drove top-of-mind awareness for quick commerce grocery delivery, targeting 100M+ online shoppers and 20M+ grocery shoppers with multilingual campaigns across JioAds Mobile & Display Network.

Campaign Results

Impressive performance metrics achieved through strategic multi-platform JioAds targeting and multilingual approach.

Brand Awareness Lift

69M+

Total Impressions

14M+

Total Reach

+7%

Brand Favorability

Campaign Overview

Objective

Increase brand awareness and drive consideration among online grocery shoppers, positioning Swiggy Instamart as the first port of call for grocery buying.

Platform

JioAds Mobile & Display Network with deterministic targeting and cross-format strategy for maximum impact.

Languages

Multi-language campaign with creatives in English + 6 regional languages for broader market penetration.

The Challenge

Swiggy Instamart needed to establish itself as the go-to quick commerce grocery platform in an intensely competitive market, while effectively communicating their "grocery in minutes" value proposition to diverse Indian audiences.

Establish Swiggy Instamart as the go-to quick commerce grocery platform

Intense competition in the quick commerce space

Need to reach and convert online grocery shoppers effectively

Focus on key metropolitan areas with high quick commerce adoption

Communicate convenience and speed of "grocery in minutes" proposition

Reach diverse Indian audience in their preferred languages

The Solution

JioAds' deterministic targeting capabilities enabled precise identification of 100M+ online shoppers and 20M+ grocery shoppers, while the multilingual approach ensured maximum market penetration across diverse demographics.

Deterministic Targeting: Leveraged JioAds' precise audience identification

Multi-language Campaign: Creatives in English + 6 regional languages

Audience Segmentation: Focused on high-intent grocery shoppers

Cross-format Strategy: Mix of video and display for maximum impact

100M+ Online Shoppers with deterministic identification

20M+ Grocery Shoppers with specific behavioral targeting

Multilingual Approach

Strategic deployment across 7 languages to maximize reach and engagement across diverse Indian markets.

English (Primary metro markets)

Hindi

Tamil

Telugu

Bengali

Marathi

Gujarati

Client Testimonial

"Swiggy Instamart is dedicated to delivering convenience grocery to peoples' doorsteps in minutes. Via this campaign, our aim was to be identified as the first port of call for the users when it comes to grocery buying, and communicate our promise of quickly providing a variety of household daily demands urging users to come onboard."

Neil D'Souza

Senior Marketing Manager, Swiggy Instamart

Key Insights & Learnings

Strategic insights that drove campaign success and demonstrate the power of multilingual, targeted quick commerce marketing.

Language Targeting: Regional language campaigns significantly improve engagement

Deterministic Advantage: Precise audience identification drives higher conversion

Grocery Shopper Segments: Behavioral targeting outperforms demographic targeting

Multi-format Strategy: Combined video and display approach maximizes impact

Quick Commerce Growth: Strong market appetite for convenience-focused messaging

Detailed Performance

Comprehensive campaign metrics showcasing the power of targeted quick commerce marketing.

Brand Consideration Increase

Online Shoppers Targeted

100M+

Grocery Shoppers Reached

20M+

Languages Deployed

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