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JioAds CTV & Mobile Campaign

Zepto Diwali SeasonBrand Awareness & Purchase Intent

Boosted quick commerce platform awareness during Diwali season through CTV masthead and mobile video, targeting high-potential customer cohorts for 10-minute grocery delivery.

Campaign Results

Strong performance metrics achieved during the competitive Diwali season through strategic CTV and mobile targeting.

Ad Recall Lift

29M+

Total Impressions

3M+

Total Reach

2.1%

Click-Through Rate

Campaign Overview

Objective

Increase brand awareness and purchase intent during Diwali festive season, establishing Zepto as the go-to quick commerce app.

Duration & Geography

1-month strategic campaign during Diwali season, concentrated in top 7 metropolitan markets with highest quick commerce adoption.

Platform Strategy

Integrated JioAds CTV Masthead for awareness combined with targeted mobile video campaigns for consideration and action.

The Challenge

Zepto needed to capitalize on the Diwali festive season shopping surge while facing intense competition in the quick commerce space. The challenge was to establish Zepto as the go-to app and convert awareness into actual downloads and usage.

Capitalize on Diwali festive season shopping surge

Intense competition in quick commerce during festivals

Need to establish Zepto as go-to quick commerce app

Convert awareness into actual app downloads and usage

Concentrate efforts in top metropolitan markets

Execute during peak festive shopping period

Integrated CTV and mobile campaign solution

The Solution

An integrated campaign strategy combining JioAds CTV Masthead for high-impact awareness with targeted mobile video campaigns. The approach leveraged deterministic audience data to reach high-potential customer cohorts during the peak festive period.

CTV Masthead: High-impact Connected TV placement for awareness

Mobile Video: Targeted mobile campaigns for consideration and action

Festive Timing: Strategic campaign during Diwali season

Cohort Targeting: Precision targeting using deterministic audience data

Online Grocery Shoppers: High-intent audience with proven shopping behavior

Digital Wallet Users: Tech-savvy users comfortable with digital payments

Advanced Audience Targeting

Precision targeting using deterministic audience data to reach high-potential customer cohorts.

Online Grocery Shoppers

High-intent audience with proven shopping behavior and quick commerce familiarity

Digital Wallet Users

Tech-savvy users comfortable with digital payments and mobile transactions

Fast Food Lovers

Audience with established quick delivery expectations and convenience preferences

Metro Concentration

Focus on top 7 cities with highest quick commerce adoption rates

Client Testimonial

"At Zepto, the intent of our campaign was to communicate the offerings of our platform and become the go-to-app in the quick commerce space. We are delighted to partner with JioAds, for the CTV and mobile video campaign during the Diwali season. The campaign saw a 9% lift in ad recall and overall drove 29M+ impressions."

Shreyansh Modi

VP - Head of Growth, Zepto

Key Insights & Learnings

Strategic insights that drove campaign success during the competitive Diwali season.

Seasonal Timing: Diwali period provides significant opportunity for quick commerce platforms

Integrated Approach: CTV masthead combined with mobile video maximizes campaign impact

Cohort Targeting: Deterministic audience data enables precise customer identification

Metro Focus: Concentrated targeting in top cities delivers higher conversion rates

Festive Messaging: Diwali-themed creative significantly improves engagement and recall

Detailed Performance

Comprehensive campaign metrics demonstrating effective seasonal marketing during Diwali festivities.

Purchase Intent Increase

Brand Awareness Lift

Campaign Duration

1 month

Geographic Focus

Top 7 metros

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